Wisell Case Study
How to make it easier for people to find and choose the right clothes on the Internet? This task was set by the specialists of AstraFit and a large Russian manufacturer and seller of women's clothing Wisell.ru.
The cooperation of Wisell.ru and AstraFit has been lasting for more than a year and it can be said with confidence that the partnership is mutually beneficial not only for the companies themselves, but also for the buyers and clients of Wisell.ru.
3X conversion lift
2X Engagement lift
User measurement behavior case study – How do we measure ourselves?
At AstraFit we work a lot with human body measurements. In our research, we’ve tried almost every possible way to measure a human body (3D scanners, image recognition, etc.) and we continue to monitor available measurement technologies.
Compare different technologies to measure human body - availability, cost, privacy, usability.
What's the best way to measure human body?
User behavior statistics.
Cardo case study
Cooperation began in July 2015
To evaluate the performance of the service, we took a few basic Google Analytics metrics and compared them for two segments of visitors:
1. Who used AstraFit Fitting Room;
2. Who did not use the Fitting Room.
We've achieved fantastic result:
3X conversion lift
Session duration 140%
Pages viewed per session 90%
Quelle - Otto Group case study
In this case, we were thinking about two aspects in the first place:
1) Collect user’s feedback about AstraFit
2) Check the efficiency of the service in a high load and vast quantity of clothing
We've achieved remarkable result.
We’ve digitized over 45,000 models of clothing,
processed more than 12 million virtual try-ons and collected a big number of sincere positive user feedback.
MustHave case study
Reduced the number of abandoned shopping carts by 52.17%
Increased the total conversion rate by 62.96%
Increased the average sale value by 24.88%
"In this way, we reduce the burden on our call center by eliminating the need for managers to spend a lot of time trying to help clients choose a size"
MustHave's co-founders, Anna Kovalenko and Anastasia Yakovenko
FAME case study
Increased the average sale value by 15,45%
Decreased the number of returns 48,4%
Increased the total conversion rate by 37,5%
"We initially had some doubts about the effect the service would have on our shopping club model. But these fears were not confirmed. The percentage of returns has shrunk by half.”
Viktoria Nosenko, CEO of Fame